authority from top to the bottom, and consequently, the organization will attain a new equilibrium between strict It is the most common type of organizational structure. organizational purpose. environment. A Model to align the organizational culture to Lean. If you need help with something similar, Employees are not punished for sharing new ideas and taking risks. well-diversified. The strong social control important role in formulation of core values and visible behaviors. For instance, customers who book online can now print their flight ticket. behaviors are promoted by rewarding the employees with various monetary and non-monetary rewards, but the The customers are a key element to the success of easyJet, so much so, that it is their safety that the company thinks of first. If it looks after the customer with good emotional and social values then the economics should follow without easyJet forcing it to be the forefront of their mission. EASYJET'S $500 MILLION GAMBLE the span of two years. Sophie joined easyJet in 2007 and prior to joining the AMB held the role of Customer Director. The vision this way, employees are encouraged to only promote the healthy competition. Mar-19-2020. One being, continuing the route it is on and gain as much of the market it possibly can. Materia socio-medica, 28(1), 26. decision making authority, and directly controls the employees work behavior. Free resources to assist you with your university studies! Unfortunately, you don't own enough credit to see this new org chart. Stelios Haji-Ioannou, a Cypriot businessman, established easyJet Public Limited Company (PLC) in 1995 and has grown the company from operating flights between London Luton to Glasgow and London Luton to Edinburgh, to what the company is currently. The mission statement clearly states that it holds an emotional value for the customer; it shows that easyJet places safety as a top value for the company. 1. Johan also has reaffirmed the companys commitment to increase the proportion of female pilots with a target of 20% of new entrant pilots by 2020. He is a graduate of the Royal Military Academy Sandhurst. 3.1 Artefacts of Easyjet Plc's organizational culture. emphasis is put on maximizing the task performance, even if it comes at the cost of the broader employee identify these dimensions. In this Our model solutions and expert notes are purely intended for inspiration, When a company like easyJet has a large working staff then it is expected to have strict management that ensures flights run to schedule as long as it is within their control. *You can also browse our support articles here >. The largest mosque in the country, it is the key place of worship for daily prayers.A smaller replica of the grand mosque exists in the Indonesian city of Surakarta. It is unlikely to be used by any United Kingdom (UK) airlines/airports due to the bad publicity ID cards previously had with the previous UK government (Labour Party). the model has certain limitations that must be considered when applying this model to understand the culture of The mission statement of easyJet will be looked at in order to fully understand what the internal environment analysis means to the company. It shows how employees relate to the Easyjet Plcs work culture. Rebecca was appointed Group General Counsel in January 2023 and has been a member of the easyJet Holidays executive team since its inception in 2019. Industries. The authority to order is also low. People in such organizations are generally exclusive and diversity is discouraged as only For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. The organisation has a bureaucratic organisational structure. The organizational culture is broad and complex, and cannot be fully assessed based on a few dimensions. A weakness in easyJet is that it is a limited market that it operates within. The artefacts are the tangible and visible aspects of the Easyjet Plc's organizational culture. Development and structure of risk appetite statements 4. Its success is undoubted, but now it is now competing in a much fiercer market. obliges the organizational members to behave alike each other. Journal of The organizational culture of Economical: As easyJet is low cost airline with short-haul flights, it can pass savings onto the customers which allows for large numbers using the company. On the other hand, it allowed the company to see its errors and make amendments, which could in turn benefit easyJet in the long run. To have more profit, Easyjet can increase the marketing and BA can reduce the cost of sales, like overheads. Garry has worked extensively with overseas governments in creating sustainable tourism policies to promote major economic growth and positive social change while minimising negative environmental impact. Thomas holds a degree in Business Administration with a focus on management and marketing from University of Lausanne. Accueil; Solution; Tarif; PRO; Mon compte; France; Accueil; Solution; Tarif; PRO; Mon compte Queues could be created at checkpoints, especially if some fail. It is owned by Phil Bently. Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. Let's look into the seven types of organizational structure and pick the one that will strengthen your company. Stories: A recent survey by Which? can then use the organizational culture as a tool to gain strategic benefits. The mission set by easy jet is to provide our customers with safe, good value, point-to-point air services. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. It challenges its rivals by providing cheap flights whilst flying to main airports using a fleet of aircraft that is young, average age of fleet is 2.3years (easyJet, 2010). The social values of easyJet targets the companys suppliers as it aims to establish lasting relationships and create strong group of staff by pushing them to be the best of their abilities. The organizational chart of EasyJet displays its 50 main executives including Johan Lundgren, Kenton Jarvis, David Morgan and Michael Barker . Easyjet structure. In this article, the organizational Problem solving and building real . One method which is commonly used is Porters Five Forces analysis which can be seen below. No invasion of other personal information is used within the process. This accessible organisational chart template is fully customisable and features colour-coding to help keep you organised. The executive team will consider opinions from other parts of the company before making key decisions. that they know the explicit and implicit needs of customers and act accordingly. towards either employee welfare or the accomplishment of work goals. its highly diversified workforce. All will provide higher profitability and higher returns for shareholders. and cannot be used for research or reference purposes. Here are 10 types of organizational structures commonly used by businesses with pros and cons for each: 1. Robert is a highly experienced consumer marketing and general management leader with a track record of driving growth, building brands and leading winning teams across ecommerce, travel, online apparel, wireless and consumer goods for both large companies and start-ups. Organisational Structure . employees ahead of customers and shareholders. Dartey-Baah, K. (2013). "Easyjet organizational structure" Essays and Research Papers. organizational culture plays an important role in gaining the competitive advantage. When flights are cancelled for a prolonged period of time, it is hard for the company to get back to normality. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. 17-22). Christiansen, B., & Chandan, H. C. The organizational culture can also be classified as easy going or strict work disciple. Aug. 2022-Heute8 Monate. Due to unpredictable conditions such as weather or union strikes (home or abroad) then the company must be able to control its staff and fleet. What we do 2022-11-16. I feel that this report will highlight how the strategy and innovation of a multinational organisation can impact on its position within the market it competes in. She has also led easyJet in the UK as Country Director for 5 years, where she was responsible for driving the airline's commercial success and strategic direction in the UK as well as representing aviation at both House of Lords and House of Commons Select Committees. As revealed before, the formal management . The Board is responsible for ensuring leadership through effective oversight and review of the Group's activities. A lot of the process for checking in will become automated and less human controlled. The artefacts are the tangible and Introduction: Artifacts and organizations: More than the tip of the Another method that can be discussed is the idea of PEST (Political, Economical, Sociocultural and Technological) analysis. EasyJet could be a connection for Virgin over the European air zone which could save Virgin money and help easyJet gain more customers. 4. Apple. Easyjet Plcs organizational culture can Accordingly, we never encourage or endorse its direct submission, accomplishing the assigned goals. During his time at easyJet, the airline has successfully integrated Air Berlin aircraft into its operation following the acquisition of the airline in December. ID Cards could be brought in by having individual airline check-points throughout the airport to enforce the companys passengers to swipe their ID card so security and the airline themselves know where passengers are and erase any possibility of passengers missing flights. Rebeccas sharp commercial skills combined with her deep understanding of the airline business give her a unique and powerful perspective. These activities added together will help create value but without the support activities of infrastructure, IT development and human resources; this would not be possible. The company has a flat organizational structure, with decisions being made at the operational level rather than being centralized at the top. Team-based org structure. The core competencies of easyJet are efficiency and effectiveness and the company is improving on customer service but improvements still need to be made. Such Cultural receptivity: Predicting consumption in the international beverage The Result. EasyJet had a documentary soap programme on ITV for many years which highlighted cases of poor customer service. If you need assistance with writing your essay, our professional essay writing service is here to help! We do believe in giving our team a human . reproduction, or any misuse in any manner. The company at the moment controls 7% of the market, but has a target set at 15%. Emerging technology that has been discussed involves identification (ID) cards and how much of an impact this may have on easyJets current strategy and how it will affect the responsibilities of the companys managers. This part looks more at the competitors easyJet has and what effect they have on its strategic position. These underlying assumptions, beliefs and values (2016). David was appointed Chief Operating Officer in November 2022, having served as interim COO from July 2022. The company shares strong commitment to embedding ethics A functional structure is also known as a bureaucratic organizational structure and is commonly found in small to medium-sized businesses. oriented culture emphasizes over the results and focus on what can be achieved. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Visit us at. A., Kazemzadeh, R. B., & Ebrahimi, P. (2015). ethical attitude while responding to the market needs. A representative of the easyJet pilots stated that, The boardroom battle with founder Sir Stelios has done harm. This ensures that tickets do not go missing and customers do not have any worries before flying about not receiving tickets on time. Page 18 of 50 - About 500 Essays . Most recently he was appointed Managing Director of easyJet Europe, establishing the companys Austrian AOC a key plank of its Brexit migration plan and managed the transition of 100 aircraft to easyJet Europe. The value chain highlights how a company gets to reach its margin and for easyJet it would relate to the values for the customer. From the matrix, it can be seen that the main power holders of easyJet are the companys executives and the main controller is Carolyn McCall (Chief Executive Officer, CEO) who ultimately has the final say on matters concerning easyJet. The employee and work orientation reflects the managements philosophy, prioritization and an overall orientation David and his operations team focus on the safe, efficient and sustainable operations in an increasingly complex and challenging environment. All work is written to order. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. Assumptions are deeply embedded ideologies and philosophies and provide the foundation to the Easyjet Plcs The open cultural system has enabled the Easyjet Plc to ensure a high information flow and leverage the knowledge, Organizational Structure An organization is a social unit of people systematically structured and managed to meet a need or to pursue collective goals on a continuing basis. It operates domestic and international scheduled services on over 1,000 routes in more than 30 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. In companies with a high degree local culture, the employees tend to identify themselves with their Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJet's market entry strategy for Germany and developed the business traveller segment in Northern Europe. We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. As long as the airport and airlines have sufficient back up plans in place then the discomfort for customers should be limited. Figure 2 clearly The deciding agents on TAP organizational structure are the depicts those entities and their geo-location. Johan studied Music in Sweden, the UK and USA from 1982 until 1985. The Essay Writing ExpertsUK Essay Experts. Stephen has served as Chief Executive of RSA Insurance Group plc from February 2014 to May 2021, as Chief Executive of Royal Bank of Scotland Group, Chief Executive of British Land plc and Chief Operating Officer of Abbey National plc, as well as holding a number of senior executive roles at Credit Suisse First Boston in London and New York. Employees generally remain unaware of these underlying assumptions, yet they play an It has now marketed itself to business passengers as easyJet flies to major cities throughout Europe and are frequent. Rafaeli, A., & Pratt, M. G. (2013). Assigning the challenging goals and offering rewards to maximize the task performance, Providing employees with necessary coaching, mentoring and guidance to accomplished the assigned goals. International Journal of Business Administration, 4(2), 39. When an organization successfully creates the alignment between its structure, culture and business strategies, London, United Kingdom. Horizontal or flat org structure. In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. organisational change, outplacement, assessment, projects, contact . The Company operates domestic and international scheduled services. Organisational Structure Question 3 3.1 Highlights two advantages and two disadvantages for each of the following types of organizational structures : 3.1.1. Network org structure. In doing so, the author also hopes to . David previously served as interim COO in 2019, when he oversaw operations across the airline and delivered significant improvements in operational performance. Johan has more than 30 years experience in the travel industry and spent his career working his way up through various organisations to become most recently the Group Deputy Chief Executive Officer of TUI AG and Chief Executive Officer of Mainstream Tourism at TUI AG. What we do. About easyJet- Organisational Structure easyJet carries over 81 million passengers annually and flies over 280 aircraft on more than 890 routes to over 140 airports across 31 countries. Hierarchical org structure. Transatlantic projects between STAR and Skyteam alliance members give the way for a reduction of internal rivalry as some companies team up to work together. - Transformed function - strategy, structure, people, processes, budget, KPIs Group Head of Talent Acquisition . EasyJet have very little control over their fuel costs but can actually do more to minimise their maximum usage by refining the process at airports and in flights (easyJet, 2009). He's been instrumental in the transformation of Emirates into the global giant it is today. Posted by Harry on Moreover, the extremely . 1.2. and integrity into its business operations. Academic writing has no room for errors and mistakes. Although the programme was a good marketing move for the company it did also allow for poor areas to be noticed by the watching potential customers. His long career in aviation has taken him around the world including Australia and the Middle East. There are very few hierarchical levels and symbols in the structure. please submit your details here. The Easyjet Plc has successfully attained the right balance between the mean and goal orientation, as it The internally driven Health Management, 17(1), 42-50. . The guide includes several organizational structure diagrams (or "org charts"), templates for you . Although, employees are assigned with the challenging goals, the management takes done to leverage the opportunities offered by such constructive differences. close-ended survey responses may not be detailed enough to give an insightful information about a companys During the case, Stelios threatened to remove the right to use easyJet as a brand but withdrew this claim (Telegraph, 2010). On the opposite side, in companies with a high degree professional culture, the employees tend to identify Companies such as easyJet may take years to see a return for the initial cost of implementing this idea but if the company has a good strategy with this idea a key part of the companys development then easyJet should see a profit. The Org Facebook Twitter This model may share only a loose relevancy to the changed business world. Premium Organizational structure Change management Strategic management. Prior to assuming this position Johan was the Managing Director for the Northern Region at TUI Travel PLC from 2007 until 2011. This hit the morale of easyJet pilots which the company had to address. Thomas joined easyJet in 2008 and has served as easyJets Group Markets Director since 2018. Rivalry: EasyJets major competitor is Ryanair as both these companies are Europes leading budget airlines in the short-haul sector while the long-haul sector is mainly played amongst three major companies; Air France-KLM, Lufthansa and British Airways. New York: Mcgraw-hill. Due to the recession that the UK has experienced more people flying with budget airlines as they could not afford the luxury of flying with more expensive airlines (Guardian, 2008). In an extremely work oriented culture, the organizations tend to put excessive pressure on the staff and heavy Sociocultural: EasyJet were the first airline company to start using the internet to advertise the company and allowed customers to purchase tickets online. The concept of these cards could see more people flying and this is an opportunity for easyJet to increase its passenger numbers and increase profits. Political: The government has taken a great interest in air travel over recent years as it points to this sector for being a main reason of global warming. correct email will be accepted, (Approximately Facilitated the delivery of projects and programmes in the range of thousands of pounds to 26m (a total of over 55m in the last 12 years). It was the first airline company to go online, it is in a process of producing an eco-friendly aircraft and its top priority is safety. Easyjet Plc. New Entrants: Due to the global financial downturn recently, it is very hard to get access to funds to start up businesses, especially in such a hard market like the low cost budget airline. It may act as a strategic tool for understanding the Easyjet Plcs willingness to change. He holds a BCom (Hons) degree in Business Management and Languages from the University of Edinburgh. He previously held the role of CIO at Formula 1s McLaren Technology Group where he worked in the high-performance environment building a team of in-house experts and specialist suppliers. Garry is a highly experienced commercial leader with over 25 years' experience in the travel sector. Lime specializes in phone and internet industry. Prior to joining the airline David was Chief Flight Operations Officer at Wizz Air. project will be looking at the organizational structure of Lime Jamaica (Montego Bay Head Office). While concluding this objective, a better understanding of strategy and innovation is achieved due to this evaluation. dimension. The main areas easyJet target is the efficiency it has over other airlines such as British Airways, the ideal locations it has unlike Ryanair and the simple fact it has low cost flights and flies to where customers want to go. Key to these principles is working in an open and honest manner. standards. There are very few hierarchical levels and symbols in the structure. plans to help the stakeholders understand its business philosophy and business strategy. The management team within easyJet would be affected quite considerably. inclination to the mean orientation, which is interconnected with its inclination towards the internally driven General technical requirements for the engine trolley is provided in Appendix -A 2. This could take time to adjust but it would bring a solution to the problem of queues at the start of trips at airports, which involves the airports and the airlines, easyJet for example, working together. The case of Google is explored to understand how companies use organizational theories to support employee performance and project management. It has been a pioneer in some areas of the market and has been developing rapidly over the past decade. Explore easyJet's organizational chart. Pack snacks and drinks, first-aid kit, and map. Easyjet Plc has a flatter organizational hierarchy that is supported by learning and progressive organizations. EasyJet is a British low-cost airline that was founded in 1995 by Greek businessman Stelios Haji-Ioannou. This gave them a head start in the market as other companies followed suit. cultural model as organizational effectiveness model. remain willing to achieve the desired results even if they involve certain risks. Weaker airlines and tour operators are reducing their capacities and these are a boost to easyJet and give them a bargaining position with consumers (easyJet, 2009). This cultural dimension organizational culture is its strongest asset, and can be analyzed on three levels: The artefacts form the outermost layer of the organizational culture circle. Gehani, R. R. (2016). It will look at this company to highlight the steps a multinational company will take to create a successful strategy and how can incorporate innovation. In 3. An organization with a clear employee orientation reflects the managements philosophy of putting the We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. On the other hand, the organizations with closed-system tend to make it difficult for newcomers to adjust and Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. Organizational Culture. The key role of organizational culture in a multi-system A positive note for easyJet is that customers have not caused a fuss about online booking and the idea that people are willing to limit their baggage now for flights means they can take it onboard the aircraft thus less staff and time needed for easyJet to move luggage around the airports. adopt an extreme cultural orientation, but try to find the right equilibrium to develop the effective culture. Luton, United Kingdom - Interim transformation role to increase performance, capabilities & reputation of TA function. collaborating closely with product owners, developers, data scientists, and analysts in agile teams. We don't believe in hierarchy or unnecessary layers of management. We believe in what we do. The Easyjet Plcs organizational culture is more internally than externally driven. Stelios is the owner of the easy brand, known as easyGroup IP Licensing Limited (Ltd), a private holding company and licences many other companies, but for the purpose of this report, the evaluation will be carried out on easyJet and not easyGroup. The role of organizational emphasizes over the importance of accomplishing the goals, and meanwhile encourage employees to take risks only if One of the major problems is at the check-in desk where it is common to witness long queues, causing frustration for passengers. EasyJet signs contracts ahead of time for aircraft replacement parts such as wheels and brakes, this contributes to predict its future expenses and minimize impact of inflation. response to the changing customer needs, the top management openly communicates the importance of adopting an integrate ways for accomplishing the assigned goals because it considers the integrity as its core value. On the other hand, the companies with a strict work discipline tend to have strict hierarchies with high employees have high desire for association and relatedness to the people around them. . Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Chief Executive Officer of easyJet holidays. Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. Since joining the airline Johan has set out a significant increase in investment in easyJet Holidays, showcased a series of initiatives to increase business passengers and revealed plans to introduce a new loyalty programme. Easyjet organizational structure Free Essays. Another technology that could change is the aircraft itself, as emission targets are to be met and easyJet has designs in place for an eco-friendly aeroplane but no model has been built to date. . way, Easyjet Plc has successfully reduced the fear of failure from its employees. From this, they gained bases at three airports in England and expanded the number of routes in the European market. However, in response to the employees growing need for autonomy and empowerment, the management has decided to The explicit alignment of the behaviors, goals and deeply rooted philosophies enable the Easyjet Plcs employees to put their efforts in right direction, give best performance and ensure strong commitment (e.g. He took on his first position as Managing Director in 1996 for a tour operator owned by SAS Airlines in Sweden before moving to Canada as President for Sunquest Vacations, Canadas second largest tour operator. organizational culture and employees job burnout in hospitals of tehran university of medical sciences 2014-2015. the multinational organizations like Easyjet Plc to timely respond to the changing customers needs in different In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Watch this video if you want to understand organisational structures. Powerful Essays. organizational units, teammates/colleagues or their bosses. Internally driven versus externally driven, Easy going work discipline versus the strict work discipline, Local versus Professional organizational culture, Employee orientation versus work orientation. This shift will transfer some Organisation Structure. And we can probably guess what it looked . also be analyzed in light of Hofseteds cultural model. When easyJet was launched with a party in London's Planet Hollywood two years earlier, no one had predicted the company's rapid growth. Following the settlement between both parties, easyGroup have no power to appoint directors or even appoint Stelios to his previous status of Chairman (Guardian, 2010). It is important to understand the organizational culture because in todays competitive business environment, the A highly mean oriented organizational culture emphasizes over how the work is carried out, while, the goal Chhabra (2003:263) functional structures directs the subordinates throughout the organization in his particular area of business operation.